| How to Do Customer Research Posted: 24 Jul 2021 05:00 PM PDT You've heard the expression, "The customer is always right," but who exactly is that customer? Well, that's where customer research comes in! The truth is, you could have an amazing product, but if you can't get people to buy it, your business could struggle. Customer research is a vital part of helping your company thrive. And it isn't as hard as you may think. It's all about getting into the heads of your potential customers so you can figure out how to attract them and give them what they want. [Edit]What is customer research? - It's research businesses conduct about their target customers. Customer research is the practice of figuring out the preferences, motivations, and buying behavior of your customers so you can attract more of them and get them to buy from you. There are a variety of research methods you can use to gather the info. You can use customer research to identify shared traits among different customer groups so you can appeal to a broader audience.[1]
- So, for example, let's say you're selling skincare products. You'd want to know what type of people are likely to buy your products, how they typically shop, and where you can find them. Customer research can help you find all of that out.
- The main purpose of customer research is to help your business succeed. Using customer research, you can create marketing campaigns and develop strategies that will draw more customers to your business.[2] Failing to do your research can cause your business to fail. Even if you have a great product or service, if you can't get people to buy it, your business may struggle.[3]
[Edit]What are the best methods for researching customers? - Interview customers to find out their needs and motivations. Interviews can be time-consuming, but they can also give you really valuable insight into your customer's motivations. Put together a list of questions that ask about what your customers like or don't like about your business and products. Ask them what you can do differently to make their experience better. Try catching customers and asking them if you can interview them. You can offer an incentive like a discount or some free swag if they'll agree to an interview.[4]
- Use surveys to quickly and easily gather lots of info. Put together a list of questions for your survey that ask what your customers like about your business, what they don't like, and what they think you could do differently. You can collect your customers' email addresses and send your survey to them or ask them to fill it out while they're in your store. Use the info you gather to help shape your marketing and change your products so they suit your customers' needs.[5]
- Posting your survey on your business' website and social media accounts can help you reach more customers.[6]
- Offer a reward to incentivize people to take your survey. For example, you could offer survey takers 10% off their next purchase.
- Review your analytics to see customer behavior. Analytics use data to show customer trends and habits. Track what your customers are clicking on when they're on your website or reading your emails. Monitor which products or services they're buying. Use the info to make changes that reflect what your customers are actually doing and buying.[7]
- Research reviews of your competitors to improve your products. Review mining is the process of looking up reviews of your competitors and reading through them to determine what your target customers like and don't like about similar products. Use that data to help improve your business and avoid making the mistakes that your competitors made.[8]
[Edit]How do you identify a customer? - Figure out what customer segment they belong in. A customer segment is a group of people who share specific traits relative to marketing. These shared traits can include info like age, location, gender, spending habits, and interests. Using your customer research, organize your customer base into different segments. That way, you can develop marketing strategies that appeal to each segment.[9]
- Use customer research to create buyer personas. A buyer persona, or customer persona, is a profile built with analysis of real customers. They can provide you with in depth insight into who your customers are, what they value, and what their motivations are. Use any data or information you collect through customer research to create a persona that you can use to craft marketing that will reach those people.[10]
- It's pretty common to have multiple buyer personas within a customer segment. For instance single women aged 18-25 can have many different types of personas.
- Ask yourself questions about who your likely customers are. Think about how old they are, what they do for work, how much money they make, and what sort of lifestyle they live. Try to describe what their buying habits are and how much they might pay for your product or service. Come up with ways you could convince them to buy from you instead of your competitors. Asking yourself questions about your potential customers can help you form a clear picture that you can use to try to attract them in real life.[11]
- For example, let's say you're selling a high-protein shake. Your customers could be in the 18-25 age range who make less than $40,000 a year. They're probably pretty active and exercise often. Since they're active, they likely already drink protein shakes from competitors. But maybe you could attract them by branding your product for people in their specific age range with an affordable price and using lingo and phrases specific to their generation. You could call your product a "Lit Shake" or "Lit Fit."
[Edit]What are the 5 types of customers? - Potential, New, Impulsive, Discount, and Loyal. These are broad categories and can be a bit over simplistic, but they can be a useful way for you to organize and think about how to appeal to the different types of customers you want to buy your product or service.[12]
- Potential customers are people who haven't committed to buying from you yet.
- New customers are folks you want to stick around after their first purchase.
- Impulsive customers may buy from you on the spot if the conditions are right.
- Discount customers will hesitate or refuse to pay full price.
- Loyal customers are repeat customers who can help your business grow through word of mouth.
- Don't be afraid to ask your customers what they want as well! They may be able to provide valuable insight into what they like (and don't like) about your products or services.
- If you can afford it you can also hire a consultant if you want professional customer research.
[Edit]References __QAM__ |
| How to Schedule a Post on Facebook Posted: 24 Jul 2021 09:00 AM PDT An active stream of content on your Facebook Page can help keep your readers engaged. To avoid having to constantly release new posts, schedule posts ahead of time! Although Facebook no longer lets you schedule posts on personal accounts (even if you're using apps like HootSuite), you can still do so on a business or organization's Page. This wikiHow teaches you how to schedule posts for later on your Facebook Page. [Edit]On a Computer - Log in to https://www.facebook.com. If you're not already signed in, follow the on-screen instructions to do so now.
- Facebook does not let you schedule posts for your personal account. You can only schedule posts for a Page you manage. Pages are usually used for businesses, organizations, blogs, and public figures.
- Click . It's the option with an orange flag in the left menu.
- If you haven't already made a Page, you can do so by clicking + Create New Page in the left menu after clicking Pages.
- Click your Page. Pages you manage appear in the left panel under the "Pages" header.
- Click . It's in the left panel toward the bottom.
- Click . It's the blue button at the top-left corner of the existing posts.
- Compose your post. Type the post as you'd like it to appear in the "Write something" field. You can add photos, tags, emoji, and anything else you wish.
- Click the down-arrow next to "Publish." It's at the bottom-right corner of the window. A menu will expand.
- Click in the menu. This opens the Schedule Post window.
- Select a date and time for the post to appear on the Page. Click today's date to bring up a calendar that lets you choose a date in the future (if applicable), and the current time to choose a different time. The date and time you select are in your own time zone.
- The soonest you can schedule a post is 20 minutes from now. You can schedule posts up to 75 days in advance.
- Make sure to select AM or PM as needed.
- Click to save your scheduled post. It's the blue button at the bottom-right corner of the pop-up window. Your post is now scheduled to appear on your Page's news feed at the selected date and time.
- If you change your mind about the scheduling the post, you can return to the Publishing Tools page, select Scheduled Posts in the left panel, and click the down-arrow next to the post for other options (Publish, Reschedule, or Cancel).
- To edit the scheduled post's contents, return to Publishing Tools, click Scheduled Posts, and click Edit on the post.
[Edit]On a Phone or Tablet - Install Facebook Business Suite on your phone or tablet. Neither the regular Facebook mobile app nor the mobile website provide the option to schedule posts on your Page..
- Open Facebook Business Suite. It's the grayish-blue icon with a white stylized circle inside.If you're not already signed in, follow the on-screen instructions to log in with the Facebook account you use to manage the Page.
- Open the Page on which you want to schedule a post. Business Suite will automatically open to your Page. If you have more than one Page and need to switch to another to schedule the post, tap your profile icon at the top-left corner and select that Page now.
- Tap . It's the gray button near the top-left corner of the screen.
- Tap . It's near the top below the Page's name. This opens the New Post window.
- Compose the post you want to schedule. Type the post as you'd like it to appear in the "Write something…" field. You can also add photos, tag your location, choose a feeling/activity, or any of the other options from the bottom menu.
- Tap when you're finished. It's at the top-right corner. A preview of your post will appear, along with some scheduling options.
- Select . It's under "Scheduling Options" at the top of the screen.
- Select a date and time. Select the time and date on which you want the post to appear on your news feed. Make sure to choose either AM or PM as needed.
- The soonest you can schedule a post is in 20 minutes from now. The latest is 75 days from now.
- The date and time you select are in your own time zone.
- Tap or . The option name varies depending on your version of the app.
- Tap to save and schedule the post. It's at the top-right corner. The post is now scheduled to appear on your Page's news feed at the selected date and time.
- After scheduling your post, you'll be taken to the Posts & Stories screen. To see your scheduled post, tap the drop-down menu at the upper-left corner and select Scheduled.
- Edit a scheduled post (optional). If you decide you want to edit the post, publish it immediately, or cancel publishing, you can do any of these things. Here's how:
- If you left the Posts & Stories screen, tap the second icon on the bottom (two overlapping windows) to return now.
- On the Posts tab, select Scheduled from the drop-down menu.
- Tap the three dots to the right of the scheduled post.
- Select Edit if you want to change the contents, Reschedule Post to schedule it for a different time, Publish Post to publish it now, or Delete Post to delete its contents.
- Many people find that scheduling posts at regular intervals, especially during high-traffic times, yields more followers.
- Using any of these methods, you can attach photos, videos, or links just as you would when posting manually. However, you can't schedule photo albums or events.
[Edit]Quick Summary |
| How to Shoot Real Estate Videos Posted: 24 Jul 2021 01:00 AM PDT Trying to sell your house in a competitive market can feel like an uphill battle. Shooting a video can help set you apart from the crowd and give potential buyers an inside look into your beautiful home! This article addresses the common questions that come up when shooting a real estate video. Whether you're wondering what camera techniques to use or where to post the video once it's all said and done, this article is here to help! You'll know all the tricks of a professional real estate videographer in no time. [Edit]What should you include in a real estate video? - Aim to get a shot of every room in the house, from multiple angles. Viewers will want to see everything that your house has to offer, including detailed shots of each room. Even the basement, garage, or extra storage spaces will need some attention, as those can be a great selling point to prospective buyers! Get a shot of each room from a variety of different viewpoints and angles. For example, shoot the room from the doorway and each corner of the room. This will really help you find the best shot later on in the editing process![1]
- If you've never been to the home before, it's a good idea to visit ahead of time to plan out the shots you want to take. Even a pre-shoot video call with the client an be very helpful.[2]
- Focus on the highlights and unique amenities of your home. If you've got a brand new gas range stove or a recently renovated bathroom sink, don't be afraid to show it off! Your real estate video is the perfect opportunity to show viewers what makes your home worth buying, and those smaller details can actually win you some major points in terms of potential buyers.[3]
- Include shots of the house's exterior as well. Though the inside of the home is important to buyers, they will also want to see how your house looks on the outside, including shots of your yard and surrounding neighborhood.[4]
- Throw in a few shots of the city you live in! If you're feeling creative, you're more than welcome to add a few shots of neighboring parks, restaurants, and shops close to your home. This will add some vibrancy and life to your video and may pique your viewer's interest even more.[5]
[Edit]What kind of video camera should you use? - Use your smartphone camera to shoot your video. You won't need a whole film crew to make a professional-looking real estate video! Smartphones are equipped with video cameras that can give you quality footage.[6]
- Use a DSLR camera for a versatile and affordable option. A DSLR camera can be used for photography as well as video. They come in affordable models and are a great choice for beginner videographers.[7]
[Edit]What shooting techniques should I use when filming a real estate video? - Begin each scene with an establishing shot. The establishing shot is the first shot of a video or scene. It lets your viewer know what the scene will be about. Make your establishing shot a beautiful view of your home from the outside![8] Get creative by opening the shot with a nearby tree or flower in your front yard and slowly panning to your home. When talking to filmmakers, this would be what's called utilizing the foreground.[9]
- Use a parallax shooting technique to bring movement to your video. Walking slowly through your home as you shoot, steadily pan your camera to the side. For example, walk slowly into your living room and pan to the fireplace at the side of the room. This shooting technique helps your video flow seamlessly and provides movement that is pleasing to the eye.[10]
- Use slow motion on your camera to make specific features of your home stand out. Let's say you want to showcase the brand new, renovated sink in your kitchen. Walk your camera at a steady pace into the kitchen and slow your video down by 50% as you approach the sink. This will help your viewers get a closer look at the features you want to show off![11]
[Edit]What time of day should you shoot the video? - Shoot your video during golden hour. Golden hour describes the first hour after sunrise and the last hour before sunset. During this time, the sun is between 6 degrees below and 6 degrees above the horizon.[12] It is perfect for film, as the sun's glow is warm and soft at this hour. You don't want your Oscar-worthy shots to be ruined by the sun's glare![13]
[Edit]How long should the video be? - Keep your video around 3 minutes in length. To hold the interest of your viewers, it's best to keep your video brief. A standard real estate video is usually about 3 minutes in length. Make every shot count by showcasing the best features of each room in your home.[14]
- Make your video a little longer if you're shooting at a larger home. If the space in your home requires it, it's completely acceptable for your video to go over the standard 3 minute length! Just try avoiding a run-time that surpasses 10 minutes, as you want to keep your viewers interested the whole way through.[15]
[Edit]What should the format of the video be? - Shoot in a slideshow or virtual tour format. The format you choose will depend on the size of your home, where you want to post the video, and your personal preference.[16]
- A slideshow is a common format for a real estate video that features pictures of the home. These videos will often include interesting graphics, voiceovers, and music to make the video more appealing to viewers.
- A virtual tour is exactly how it sounds! This video guides the viewer through the home in a way that resembles an in-person home viewing experience. This style is a great option for giving prospective buyers all the information and details they need to know about the home, as the immersive format can capture some more details than a standard slide show.
[Edit]How do you edit a real estate video? - Download free editing programs like iMovie and Windows Video Editor. Each program will offer a wide variety of tools and settings to give you the editing style you want. If you're willing to invest, programs like Final Cut Pro and Adobe Premier Pro are great options that are often used by professionals.[17]
- Compile your footage and choose what shots you like best. Pick only the shots that make your home look best. Next, arrange the order of the scenes to mimic a walkthrough of your home. For example, if the front door leads to your living room, make the first interior scene focus on the living room. If your living room leads to the kitchen, focus on the kitchen next.[18]
- Splice the scenes together and add transitions, color adjustments, and sound effects. The editing is your opportunity to make your real estate video more creative.
- Add some background music to make your video more engaging or utilize transitional effects like speed ramping.[19]
[Edit]Where do you post a video listing? - Post your video on home listing websites. This will be a fantastic means to attract potential buyers, as they will most likely be checking these websites to find their perfect home. Websites like Zillow.com allow you to publish your own real estate video on your house's listing page. Other websites that allow you to do this include Realtor.com and Homes.com.[20]
- Post your video on YouTube and social media sites. These websites help you reach more potential buyers and help you increase your following! [21]
[Edit]References __QAM__ |
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